Is Nike A Liar Like Tiger - 1732 Words

Is Nike a Liar like Tiger? The Analysis of a Nike Advertisement Advertisement companies as well as businesses have come up with more enticing ways to promote their companies and products. There are many different tactics used by advertisement creators in order to lure customers into buying their merchandise. In addition, some advertisements are created to establish a connection between a company and an ethical position within society or institute a central idea that can be connected or associated with their company. Nike is a prime example of a company that goes beyond the norm to establish its role as a prominent brand oriented company. For years, people have seen the best and the worst of the Nike advertisements. A relatively new Nike commercial about the development of Rory Mcilroy from a young boy with a dream to a golf superstar incorporates multiple features and rhetorical devices to attract the audience’s attention. The ad begins with a young boy watching a television screen with his father of Tiger Woods winning a golf tournament. The boy obviously appears intrigued as the scene progresses to a short excerpt of the boy hitting a toy golf ball within the house. As the commercial continues, there is alternating scenes of the boy watching Tiger Woods play golf, and videos of the boy, growing in age, practicing and honing his golf skills. Near the end of the video, the kid, who is now a young man, is being interviewed of â€Å"how it feels to become a pro,† and isShow MoreRelatedOrganisational Behavioure23151 Words   |  93 Pages ple’s desire for calm- complex than any other structure in the ness. Gone are the history of the world.† He also once com- exotic public displays, mented, smiling, that â€Å"Las Vegas is sort of such like how God would do it if he had money.† and caged tigers, that Many regard Wynn as the most power- graced as volcanoes his earlier ful man in Nevada, largely because he can hotels. He even says both inspire and scare people. One politi- that he’d getRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesLoyalty Is an Outdated Concept 87 Questions for Review 88 Experiential Exercise What Factors Are Most Important to Your Job Satisfaction? 89 Ethical Dilemma Bounty Hunters 89 Case Incident 1 Long Hours, Hundreds of E-Mails, and No Sleep: Does This Sound Like a Satisfying Job? 90 Case Incident 2 Crafting a Better Job 91 4 Emotions and Moods 97 What Are Emotions and Moods? 98 The Basic Emotions 100 †¢ The Basic Moods: Positive and Negative Affect 100 †¢ The Function of Emotions 102 †¢ Sources of